Edge create exclusive one off custom gym equipment.

They required a logo for reproduction across a range of gym commissioned bespoke equipment.

Custom 100kg dumb bells are not just for show. Plenty of people have tried, only a handful have managed a rep.

Ginns Design were tasked with creating a logo to represent the brand across their equipment. We worked with the Director to ensure this was completed within the limited timescales.

Simplicity was key, as the logo would need to be laser-cut into metalwork. The Director’s love of Japanese culture provided the inspiration for the symbol element. The word-mark and pictorial mark had to work together and separately.