I’m Sam

Designer and Illustrator based in Sheffield, UK


I optimise your marketing, developing strategies that align content with your objectives.


Our process ensures that all visual communication is grounded in strategy, strengthening recognition, deepening trust, and driving growth.

• Creative solutions.

• Collaborative approach.

• Clarity and simplicity.

• Proven strategic delivery.

Optimise your marketing with three steps:
Audit – Strategy – Content

Audit your brand and marketing within a week to strategically support your company’s goals.

Strategy aligns marketing with your business objectives.

Content delivers increased engagement to build structured growth.

The following case studies are work completed by Ginns Design. Full case studies are in the ‘Clients’ Section:

Casy Study #1 Howdens

I was approached by Howdens, an established joinery business, with a brief to ilustrate their website product categories. I worked with Howdens to illustrate all levels of their product inventory before going live across their website.

Post launch I was contracted to support the team with updating product illustrations and updates as their content evolved.
During this time I worked on a range of additional projects:

Case Study #2 Hannah Morphet Mortgages:

I was approached by HM Mortgages to create a strategy and brand visuals for the launch of her company.
After developing a strategy that aligned with her values, audience and goals I supplied her with all the content she needed to launch the brand and thrive.
I continue to work with Hannah providing her various outputs and working to further align and update her strategy as her business evolves.

Case Study #3 Cloud Electronics:

I work with Cloud as their Marketing Manager. I ensure that Marketing is aligned and is delivering our objectives and results through multiple outputs including the website, email, digital, printed and social media. I work with the leadership team to ensure that all marketing supports the business.

Ginns Design Portfolio pdf