I was approached by Howdens, an established joinery firm, with a brief to illustrate their website product categories.

Their customer research had identified that illustrations were favourable with their customer base. After a work test and interview I was given a spreadsheet filled with product categories and a fantastic manager – shout out to Donna! x.

We built strong style guidelines, palettes and processes that would allow us to consistently deliver quality illustrations for the Howdens website.

We then worked through the four parents categories of ‘Kitchens’ ‘Bathrooms’ ‘Joinery’ and ‘Hardware’ and built an illustration library for the brand across all product categories.

We rolled the carefully collated and organised illustrations out across the entire website and went live!
Post delivery I was contracted to keep the website up to date with new products, categories and room sets.

I have worked on multiple other projects with the Howdens team:

Illustrations:

Leaflets:

Colouring Pages:

Photo Manipulation: